SOHII helped us achieve over 2X our projected retail reach in India while
simplifying every aspect of market entry - from compliance to consumer trust.
Our Reach Across India
From North to South, online to offline your brand reaches India the right way.
Premium baby boutiques with trusted parent communities.
Nationwide chains for visibility, credibility, and stronger reach.
Strong brand presence across leading online platforms.
Expanding beyond metros into premium Tier-2 markets.
Retail Placement Excellence
Strategic placement across premium boutiques and trusted marketplaces to strengthen visibility and brand perception.
Brand Storytelling & Training
Equipping retail teams with the right product knowledge and storytelling to sell value, not discounts.
Pricing Integrity
A controlled market approach that protects premium positioning and maintains long-term pricing consistency.
Smart Channel Expansion
Thoughtfully planned retail growth across B2B, D2C, and marketplace ecosystems for sustainable scaling.
"Sohii is one of the most dependable distribution partners we've worked with. Stock availability, timely deliveries, and responsive support make running our store much easier."
"The brands Sohii brings stand out for their quality. Parents specifically return asking for b.box and Haakaa, which speaks volumes about the trust these brands have built."
"Sohii goes beyond distribution. Their in-store support, staff training, and strong brand portfolio consistently deliver better sell-through than many other international brands we stock."
One brand per category - because market leaders don't share their lane
Abhay Goel
Distribution, Retail &
Market Expansion
Soumya Goel
Brand Positioning &
Consumer Understanding
Abhay Goel and Soumya Goel bring together the expertise global baby brands need to succeed in India. Abhay leads distribution, retail partnerships and market expansion, helping brands build reliable access across India’s complex retail landscape.
Soumya brings strong experience in brand positioning, customer experience and Indian consumerbehaviour, ensuring every brand stays relevant and consistent across retail, marketplace and digital channels.
Together, they help international brands enter India with the right foundation for sustainable growth.
A practical guide for global baby brands planning to enter India with the right market understanding, positioning and growth strategy.
For brands that want to enter India
with clarity, control and long-term brand value.
Your brand clears every Indian compliance hurdle — BIS certification, customs, and documentation — before a single product hits the shelf.
We match your brand to the right retail environments — premium stores, organized chains — with sharp positioning and pricing that protects brand value.
From marketplace listings to D2C campaigns, we manage content, pricing, and performance across every platform your Indian consumer shops on.
Through PR, influencer campaigns, and retailer training, we build the kind of brand presence that doesn't just get noticed — it gets chosen
Every step handled in-house - so nothing gets lost between customs and checkout
India is a layered market. The right entry approach can unlock rapid growth. The wrong one can cost you time, money and your brand reputation.
In this 30-Minutes one-to-one conversation, you'll discover
How Premium India is structured
Understand the income, city tier, channel and taste layers that shape buying decisions.
Where the right customers shop
Get a clear view of key retail channels, marketplaces and emerging opportunities for your brand.
How distribution impacts your brand value
See how the wrong distribution choices lead to price erosion and brand dilution.
A recommended entry roadmap
Walk away with a practical, phased approach tailored to your brand and category
Book Your 30-Minute
One-to-One Strategy Call
Share a few details and our team will schedule a personalized session with the right expert.