SOHII | India Distribution Partner for Premium Baby Brands

7 Years of Building India’s Premium Baby Brand Network

Sohii helps global baby brands enter India with the right structure, the right channels, and long-term brand control.

With premium retail access, pan-India reach, warehousing support, marketplace understanding, and an experienced team, we help your brand build the right foundation from day one.

Premium Retail Stores

Cities Across India

International Brand Partners

Years of Industry Experience

Team Members

Warehouses

From North to South, online to offline your brand reaches India the right way.

Offline Standalone Premium Stores

Premium baby boutiques with trusted parent communities.

Organized Retail Chains

Nationwide chains for visibility, credibility, and stronger reach.

Leading Online Marketplaces

Strong brand presence across leading online platforms.

Regional Distributors

Expanding beyond metros into premium Tier-2 markets.

Retailers Success Stories

“Abhay helped us think through the category, not just stock it. His guidance shaped how we built Duckduckbaby from day one.”

Navin Chawla

Founder, Duckduckbaby · Delhi

“SOHII has a rare instinct for products Indian parents will actually use, not just admire. That judgement sets them apart.”

Vilas

Just Moms · Mumbai

“What sets SOHII apart is ownership. When something goes wrong, their team responds quickly and sees it through.”

Pintu Mehta

VKC · Kolkata

What brand partners say after entering India with SOHII.

“Within six months, Dooky reached around 90 premium stores across India. The speed was impressive, but the care taken with the brand mattered even more. ”

Andy Van Staveren, Commercial Director

Dooky, Netherlands

“Five years on, SOHII remains a steady and transparent partner. They understand the Indian market, protect our positioning and grow the brand at the right pace.”

Dannielle Michaels, Co-founder and CEO

b.box for kids, Australia

The Experts Behind Sohii

Soumya Goel

Brand Positioning & Consumer Understanding

Soumya brings strong expertise in brand positioning, customer experience, and Indian consumer behaviour. She helps brands to stay relevant & consistent.

Abhay Goel

Distribution, Retail & Market
Expansion

Abhay brings deep experience in building distribution networks, managing retail partnerships and navigating India’s complex market landscape.

Together, they combine market execution with brand understanding, helping international baby brands build the right foundation for sustainable growth in India.

From Compliance to Consumer
Demand, an easy process

India Readiness

We align compliance, pricing, and documentation before your first shipment leaves.

Place Your First Doors

We position your brand in the right premium stores and channels from day one.

Controlled Launch

We manage pricing, content, and rollout to protect your premium brand value.

Build Demand

We create visibility, retailer confidence and consumer pull for sustainable growth.

Every step handled in-house - so nothing gets lost between customs and checkout